“Sometimes, people go up to us and say things they think will be on Sidetalk. The resulting video that time, while not quite as comedic as their Knicks entry and more austere (this one takes place in the Bronx as opposed to midtown Manhattan), was another under-a-minute video that films its characters in a demonic hurry. In August, Simonian and cofounder Jack Byrne camped out on Jerome Avenue waiting for fans to exit Yankee Stadium after a crosstown game against the Mets. A few minutes is really all the pair need. She is always being herself,” cofounder Trent Simonian recently told me. We only got a few minutes with her, but she was exactly what you expect her to be. The channel excels at the riot video––brief micro documentaries like the Knicks one, o r another they shot in the Bronx featuring rap superstar Cardi B doing a classic stem-winder. Sidetalk has been there to document a lot of it. Such was life in the manic days of late 2021 in New York City as COVID restrictions loosened, vaccines were boosted, and the town’s 20-somethings were making up for 18 months’ worth of lost time. The joke, or shtick, in the video, is simple but effective: New York Knicks fans are sick-wicked and insane for a historically dismal team that went on to finish 11th place in the NBA’s Eastern Conference after that opening night high. The following notable individuals appeared on the show as interviewees, unless otherwise noted:Įpisodes Sidetalk episodes list No.A season and a quarter later, the video, created by the YouTube channel Sidetalk NYC, has 2.3 million views. Celebrities including President Joe Biden, The Jonas Brothers, John Legend, Lil Nas X, Olivia Rodrigo, Jack Harlow, and Avril Lavigne joined in on the trend. The phrase was further popularized by the viral "Bing Bong" trend on TikTok where users would recreate various different quotes from Sidetalk. “Bing Bong” even received two write-in votes in the 2021 New York City mayoral election. The phrase was picked up by the official New York Knicks Twitter account, Knicks announcer Mike Breen, and Knicks forward Evan Fournier, and was featured on the cover of the sports page of the New York Daily News. While the phrase itself had been previously popularized in earlier Sidetalk videos, by rapper Nems and others in episodes from Coney Island, it quickly became a rallying cry for the Knicks after the "Knicks Season Opener" video went viral. One of the fans in the video, Jordie Bloom, says "Bing Bong" into the microphone, a reference to the New York City Subway "doors closing" warning sound which is used at the beginning of each Sidetalk episode. On October 21, 2021, Simonian and Byrne released an episode titled "Knicks Season Opener" featuring New York Knicks fans celebrating the team's opening night double-overtime victory over the Boston Celtics. Simonian and Byrne were selected to the Forbes 30 Unlist for Social Media. The show received a nomination for the 2021 Streamy Awards in the Indie Show category and two nominations for the 2022 Streamy Awards in the Show of the Year and Unscripted Series categories. The duo signed to Brillstein Entertainment Partners and WME in April 2021. Prior to co-creating Sidetalk, Simonian hosted a similar interview-style show in high school called Shark TV, while Byrne interned for The Fat Jewish for five years beginning at age 14. They had first met after being accepted into NYU during their senior year of high school through mutual friends. Trent Simonian, a graduate of Malibu High School, and Jack Byrne, a graduate of Xavier High School, started the show in the fall of 2019 during their first semester as students at New York University. The show utilizes a man-on-the-street technique to interview people across New York City with each episode being approximately one minute long, and is noted for its surreal and/or humorous interviews. Sidetalk is an American Instagram show created by Trent Simonian and Jack Byrne.
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