The use of ingredients other than tobacco in the manufacture of cigarettes has been a matter of some concern for a number of years, the FTC said. Frankly, there's no such thing as a 'Safe Smoke.'" Under the settlement, which the FTC has accepted for public comment, Reynolds has agreed to make the following prominent disclosure in future Winston ads: "No additives in our tobacco does NOT mean a safer cigarette."Īccording to the FTC's Director of Consumer Protection Jodie Bernstein, "Reynolds' disclosure should clear up any misconception that cigarettes without additives are safer to smoke than other cigarettes. The agency alleged that Reynolds implied in its advertisements, without a reasonable basis, that Winston cigarettes are safer to smoke because they contain no additives. has agreed to settle Federal Trade Commission charges that its ads for Winston "no additives"cigarettes are deceptive. About the FTC Show/hide About the FTC menu items.News and Events Show/hide News and Events menu items.Advice and Guidance Show/hide Advice and Guidance menu items.Competition and Consumer Protection Guidance Documents.Enforcement Show/hide Enforcement menu items.It is now available in more than 60 countries, including South Africa. Rothmans was established in 1890 with the intention of becoming the largest value-for-money brand in BAT’s global portfolio. Introduced in 1899, it now sells in more than 60 countries, including South Africa. Pall Mall is our leading global value-for-money brand, positioned to exceed consumer expectations. The Dunhill brand offers established, premium brand cigarettes and a diverse range of cigarettes, from premium to super premium.įirst launched in South Africa in 1954 and then internationally in 1957, Peter Stuyvesant is sold in about 30 countries around the world. Launched in 1907, Dunhill cigarettes are sold in 120 countries around the world. This is the next generation in nicotine usage, offering a new unique and convenient way to enjoy nicotine, anytime, anywhere. VELO is a nicotine pouch made from high quality ingredients. VELO is a global brand available in more than 14 countries that has now landed in South Africa. Vuse provides a wide range of options to meet vapers’ varied preferences, and is available in more than 27 countries, including South Africa Vuse is one of the world’s leading vapour brands and the first carbon neutral vape brand globally*. These Principles have set a benchmark for the whole industry. Our marketing practices are compliant with local legislation and regulations in South Africa and are also aligned with the BAT Group’s International Marketing Principles. Similarly, we will never persuade adults to begin or continue smoking but do believe that consumers are entitled to relevant information about our combustible and non-combustible products. Importantly, we never aim our marketing at anyone younger than 18 years. Through these continuous efforts, we aim to meet the evolving and varied needs of today’s consumers who seek sensorial enjoyment for different moods and moments. As such, our business is committed to reducing the health impact of our products by providing adult nicotine consumers with a wide range of enjoyable and potentially less risky vapour and modern oral alternatives while continuing to meet the preferences of adult smokers with leading cigarette brands and superior products. We believe that adult consumers should make informed choices about their brand and product preferences. Our portfolio comprises a range of scientifically tested, reduced risk vapour products under our brand Vuse and modern oral products under our brand VELO as well as six cigarette brands namely Dunhill, Peter Stuyvesant, Rothmans, Pall Mall, Benson & Hedges and Kent which are primarily manufactured locally in our Heidelberg factory.Īdult nicotine consumers drive everything we do at BAT South Africa, and we invest effort and care in understanding their preferences.
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